SHOT Show Anniversary: The Sellmark Story

By Zac K

James Sellers and son Mitchell are celebrating 25 years of Sellmark success, and it’s the SHOT Show birthday of their Sightmark brand once again.

SHOT Show is generally a time for new, new new: New guns, new ammo, new optics, new scopes. But for one company, it’s a birthday celebration; Sightmark celebrates its anniversary at SHOT Show, as that’s where it was born, at SHOT Show in 2007. But the company’s roots actually go back much further, as its parent company, Sellmark, is celebrating 25 years of business this year. Founder James Sellers says the company is successful today for the same reason they’ve managed to build what they’ve done so far: They sell products in a market they’re passionate about, while offering value to the customer.Sellmark brands @ TFB: Sightmark Goes Thermal with New Wraith Mini Riflescope TFB Review: Pulsar Thermion 2 XL50 LRF – HD Thermal Riflescope Firefield Unveils new Rival XL Foregrip Laser Combos Kopfjager Mag Series – New Tripod Shooting MountEarly evolutionIn the beginning, Sellmark wasn’t involved with the shooting world. Sellers grew up in northern

Source: The Firearm Blog